Education:
Doctor of Philosophy (Marketing)
University of Otago (New Zealand) – August 2005
Thesis Abstract: “The Use of Web Metrics for Online Strategic Decision-Making”
Award of Achievement in Web Analytics (Business Admin)
University of British Columbia – April 2011
MBA
University of Montana (Missoula, MT) – May 2000
Thesis Abstract: “Using Permission-based E-mail as a Medium for Customer Communications”
Master of Science (Business Admin)
University of Regensburg (Germany) – June 1997
Most recent employment:
September 2010 to present: Open Learning Faculty Member, TRU/BC Open Learning
January 2009 to present: Senior Partner, F5 Marketing Group, Kelowna
August 2008 to present: Adjunct Professor at University of British Columbia Okanagan, Kelowna
March to October 2009: Technographer, Tier III Program Review, Okanagan School of Business
August 2008 to present: College Professor at Okanagan College, Kelowna
Nov 2009 to May 2010: Course Developer ADMN 344 E-Commerce, TRU/BC Open Learning
Sept 2007 to June 2008: Senior Research Analyst at Enquiro Search Solutions, Kelowna
December 2007: Professor for Strategic Management at Tianjin U. of Technology, China
Employment History:
Sept 2006 to Sept 2007 Freelance Work in Online Marketing, Marketing Strategy, Web Analytics and Marketing Plans
May 1999 to August 2008 Web Marketing Consultant; Goodwill Communications; Burke, VA
December 2005 Professor for Marketing at Shanghai Institute of Technology, China
January 2005 to Sept 2005 Lecturer, University of Otago (NZ), Department of Marketing
Feb 2004 to Sept 2005 Website co-administrator; University of Otago (NZ), Dept of Marketing
Feb 2002 to Jan 2005 Teaching Fellow; University of Otago (NZ), Department of Marketing
Nov 2000 to June 2006 Online Marketing Consultant; Cyberwave Media; Maui, HI
May to Nov 2000 Marketing Consultant; Community Medical Centre Foundation; Missoula, MT
Feb 1999 to June 2000 Graduate Assistant to Professor Mary Ellen Campbell; University of Montana; Missoula, MT
Jan to Dec 1998 Management Trainee; Enterprise Rent-a-car; Fremont, CA
April to Dec 1997 Supervisor for Internet Marketing; b.a.s. interactive; Munich, Germany
Sept 1993 to Dec 1994 Advertising/PR Trainee and Freelancer; A.X.I.S Advertising; Regensburg, Germany
Refereed Journal Articles:
“Website Optimization with Web Metrics: A Case Study” (2006); Birgit Weischedel, Eelko Huizingh; Information & Management (under review).
“The Use of Emetrics in Strategic Marketing Decisions – A Preliminary Investigation” (2005), International Journal of Internet Marketing and Advertising; Vol. 2 No. 1/2; Birgit Weischedel, Sheelagh Matear, Kenneth R. Deans, p. 109-125.
“A Qualitative Approach to Investigating Online Strategic Decision-Making” (2005), Qualitative Market Research; Vol. 8 No. 1; Birgit Weischedel, Sheelagh Matear, Kenneth R. Deans, p. 61-76.
Refereed Conference Proceedings:
“Website Optimization with Web Metrics: A Case Study”; Birgit Weischedel, Eelko Huizingh; Eighth International Conference on Electronic Commerce (Fredericton, New Brunswick; August 14-16, 2006).
“Emetrics – An Empirical Study of Marketing Performance Measures for Web Businesses”; Birgit Weischedel, Kenneth R. Deans, Sheelagh Matear; Performance Measurement Association Conference 2004 (Edinburgh, UK; July 28-30, 2004)
“The Use of E-metrics in Strategic Marketing Decisions – A Preliminary Investigation”; Birgit Weischedel, Sheelagh Matear, Kenneth R. Deans; Business Excellence ’03 (Guimaraes, Portugal; June 10-13, 2003)
“Successful Email Strategies for Global Communications: Overcoming the Delete Factor”; MaryEllen Campbell, Birgit Weischedel; Association of Business Communications 66th Annual Convention (San Diego, California; November 7-10, 2001)
“Strategic Email: A Tool For Effective International Communications”; MaryEllen Campbell, Birgit Weischedel; Academy of Business Administration International Conference (Lisbon, Portugal; August 2001)
“Strategic Email: The Vehicle That Brings Small Businesses To The World”; MaryEllen Campbell, Birgit Weischedel; Association for Business Communication Int’l Conference (Vancouver, BC; April 2001)
Service to the Community:
Marketing Director and Website Administrator, Kelowna Apple Triathlon (May 2006 to present)
Marketing Director, Across the Lake Swim Society (January 2009 to present)
Ad hoc reviewer, Annals of Tourism Research (ATR) (May 2004)
Examiner MBus thesis on Marketing Networks (July 2005)
Teaching Activities:
| Class | Subject | Year | Responsibility |
| MART 206 | Marketing on the Internet | January 2002 | Tutor |
| MART 430 | Internet Marketing | January 2002 | Lecturer & Tutor |
| MART 203 | Pricing & Distribution Mgmt | September 2002 | Tutor |
| MART 302 | Marketing Mgmt in Practice | September 2002 | Tutor |
| MART 301 | Strategic Marketing Mgmt | January 2003 – 2005 | Lecturer/Coordinator/Tutor |
| BBUS 344 | B2B Marketing | December 2005 | Professor |
| BBUS 348 | Marketing Research | December 2005 | Professor |
| BBUS 478 | Strategic Management | December 2007 | Professor |
| BUAD 116 | Marketing | Sept 2008; Jan 2009/2010 | Professor (OC) |
| BUAD 128 | Computer Applications | 2008 to 2012 | Professor (OC) |
| MGMT 423 | E-Commerce | Sept 2008 to 2011 | Professor (UBCO) |
| BUAD 335 | E Commerce | January 2009 & 2010 | Professor (OC) |
| MGMT 320 | Marketing | September 2010 | Professor (UBCO) |
| BUAD 123 | Management Principles | September 2009 | Professor (OC) |
| MGMT 441 | Market Strategy | January 2011 | Professor (UBCO) |
| MGMT 444 | Market Research | January 2011 & 2012 | Professor (UBCO) |
| BUAD 334 | Sports & Event Marketing | January 2011 & 2012 | Professor (OC) |
| BBUS 4451 | E Commerce (Online) | August 2011; May 2012 | Professor (TRU) |
| CONV 1061 | Event Marketing (Online) | May 2012 | Professor TRU) |
| BUAD 176 | Personal Selling (Online) | May 2012 | Professor (OC) |
| BUAD 293 | Entrepreneurship (Online) | May 2012 | Professor (OC) |
Grants:
“Grant in Aid” awarded by Okanagan College for conference travel to Montreal (April 2011)
“Grant in Aid” awarded by Okanagan College for personal development in the area of web analytics; used for Award of Achievement in Web Analytics (April 2010)
“Grant in Aid” awarded by Okanagan College for personal development in the area of web analytics; used for Google Analytics seminar (April 2009)
Awarded University of Otago School of Business Research Grant ($3,500) to expand research within web metrics area, enabling cross-country comparisons (2003)
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