Did you watch the Superbowl on Sunday? Without much interest in the game itself, I really enjoyed watching the (expensive) commercials during the breaks. My favorite is the Volkswagen – Star Wars clip (on YouTube). I couldn’t help but posting it here on the blog as I think it is a fine example of advertising and segmentation execution. It is also interesting to read various analyses of the commercial, my favorite being this one by Brazen Careerist.

Watch it. And let me know what you think about it.

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