Did you watch the Superbowl on Sunday? Without much interest in the game itself, I really enjoyed watching the (expensive) commercials during the breaks. My favorite is the Volkswagen – Star Wars clip (on YouTube). I couldn’t help but posting it here on the blog as I think it is a fine example of advertising and segmentation execution. It is also interesting to read various analyses of the commercial,
Watch it. And let me know what you think about it.